Laurance Cellar has now been operating since October 2006 and has established itself as an "iconic" tourist destination in the Margaret River Region.
Dianne’s entrepreneurial flair has involved her in diverse range of successful business ventures. In 2000 she entered the wine industry after purchasing a vineyard in the premium wine growing region of Margaret River in Western Australia. Dianne created and constructed one of Australia’s most iconic wine tourism destinations and now produces 10 wines under her own label. Dianne has truly established herself as one of the best in the industry.
Dianne contributes the success of the Cellar to the fact that it is an affordable, family friendly venue. "Nothing makes me happier than to hear the laughter of the children in the playground while seeing mum and dad sitting back and relaxing over a fabulous glass of wine in beautiful surroundings."
The talented team of workers at Laurance has ensured that the wines produced are competitive with the best that Margaret River has to offer and of course packaged in her unique shape and screen printed bottles sets her wines apart.
Inducted as an Honouree, Leading Women Entrepreneurs of the World (LWEW) in Vancouver in 2005, this not-for-profit organization represents the world's most powerful and successful female entrepreneurs.
In November 2008, Dianne was invited to join the prestigious Harvard University's John F Kennedy School "Women's Leadership Board". The Board's 150 strong community of distinguished women leaders from 20 countries around the world promote the advancement of women and girls on a global scale, both individually and collectively.
Dianne is a member of the Clinton Global Initiative (CGI) which was established in 2005 by President Bill Clinton. This organisation convenes global leaders , to devise and implement innovative solutions to some of the world's most pressing challenges.
Dianne's commitment to the CGI is to empower Indigenous women and girls through the sale of their art globally. This allows the women to preserve and translate their culture and history through art while at the same time, providing a lucrative business venture for their communities and financial independence for the women.
Dianne supports and is a benefactor of many charitable institutions.
"I know for a fact the more you give in life, the more you get back. So to all of you out there, JUST KEEP GIVING."
"I wanted Laurance Cellar to be a place of peace and harmony and to leave special memories for all who visit."
"COME FOR A SPECIAL EXPERIENCE"